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Created the official franchise style guide and the universal visual asset library for the entire Dune IP — the single source of truth governing how Dune looks everywhere. From the film's title treatment and credit typography to gaming assets, experiential activations, and merchandiser-ready packaging toolkits for 50+ global licensees. Every touchpoint — theatrical, retail, digital, interactive — ran through this system.
Developed the complete consumer products visual identity for Warner Bros.' The Meg franchise — a global style guide system governing packaging, licensing, and retail presence across international markets. Translated tentpole theatrical IP into a cohesive, shelf-ready brand language that maintained cinematic energy at every consumer touchpoint.
Designed the official brand guide for the John Lennon Estate — codifying the visual identity, usage standards, and licensing framework for one of the most recognizable cultural legacies in modern history. A system built to protect and extend the Lennon brand across merchandise, media, and institutional partnerships worldwide.
Sole creative leader across four sub-brands. Identified a saturated market with no ownable color — introduced purple as the definitive brand signal, then redesigned the identity, packaging architecture, and digital language from scratch. Personally delivered 5,000+ assets spanning brand design, motion graphics, video editing, scriptwriting, influencer campaign systems, and retail packaging. Led the Victrix global rebrand end-to-end and deployed an AI-powered production engine that collapsed asset costs by 90%.
Independent practice at the intersection of design leadership and AI-forward production. Building content engines, brand systems, pitch decks, and operational frameworks for startups and agencies. Consulting on org-level creative structure — helping teams ship better work, faster, with fewer resources.